Thoughtful Software

Technology that respects your attention

We build software that helps people understand themselves better—designed for clarity and calm, not addiction and noise.

About

Software that shapes behaviour thoughtfully

Conscious Code builds thoughtful software that helps people understand themselves better. We believe technology shapes behaviour, whether it is designed to or not, and we take responsibility for how our products influence attention, habits, and wellbeing.

Our work focuses on clarity over complexity, insight over noise, and long-term usefulness over engagement for its own sake. We design calm, respectful tools that support people without pressuring them.

What We Build

Sustainable self-improvement

We create software that supports sustainable self-improvement. Our products are intentionally designed to be used lightly, explained clearly, and adapted to individual needs over time.

We began with physical health because it is tangible, personal, and closely tied to daily life. Over time, this approach may extend into other areas where thoughtful technology can help people reflect, decide, and act with intention.

How We Design

Principles over patterns

Every design decision begins with a question: does this serve the person using it, or does it serve our metrics?

01 Intentional engagement over retention-driven design
02 Progressive disclosure of features—never overwhelm
03 Guidance and encouragement, not judgement or pressure
04 Transparency for those who want it, simplicity for those who do not
05 Respect for time, attention, and life beyond the screen
What We Avoid

Lines we will not cross

We are deliberate about what we will not build into our products.

Dark pattern psychology and addictive mechanics
Artificial urgency and premature review prompts
Shame-based motivation or unhealthy comparison
Design choices that trade wellbeing for growth metrics
We are comfortable being deliberate rather than fast, and considered rather than loud.

If our software helps someone build understanding, confidence, and independence, it has done its job. Conscious Code exists to earn trust through behaviour, not marketing.